From 2020 to 2022, I worked as a Senior UX Writer for Skillsoft, an American educational technology company that produces learning management system software and content.
During my time there, we increased click rates from 8% to 11% for email campaigns, via my refreshed microcopy. The focus areas included skills assessment, gamification, on-boarding, integration with Pendo and MS Teams. Our core methodology was data-based continuous improvement through frequent research sessions.
UX writing is a relatively new field. I helped establish language guidelines to better reflect the company brand and personality, while guiding users frictionlessly to their destination. Below are some examples.
I enjoyed doing UX writing, and it plays to many of my strengths. I’d like to do more of it in the future, so if you have a project or opportunity, please feel free to email me. Thanks!
NOTE:
BEFORE texts were provided to me by developers or product leads as a rough draft of their desired messaging. AFTER texts are my revisions, which I delivered as final copy.
BEFORE:
If you add skills you’re interested in, we can deliver the best content for you.
AFTER:
Choose a few topics of interest. We’ll help you find what you’re looking for.
BEFORE:
Others in your organization are engaging with this promoted content.
AFTER:
Here are some popular channels at your organization. See what your colleagues are learning.
BEFORE:
Choose about three skills you need now, or for where you want to go in the future, and we will suggest learning content that can help. You can pick new skills at any time.
AFTER:
Choose a few skills, and we will help you find the fastest, most effective path to develop your expertise. A guided learning experience, personalized for you. You can change your selections at any time.
BEFORE:
Will you help shape our course content and take a quick survey? We would love your feedback.
AFTER:
Help make this course better by taking a quick survey. We’d love your feedback!
BEFORE:
We have replaced the name Imported Data with External Learning to better reflect the new scope of this feature.
AFTER:
Imported Data is now called External Learning, to more accurately describe the feature.
BEFORE:
New questions & answers feature! We are excited to introduce a new Q&A feature that brings together users from your organization to ask and answer questions and share knowledge.
AFTER:
Introducing Q&A – our new Questions and Answers feature! Start a conversation with other learners. Ask questions and share thoughts. Bring together people from across your organization to help each other gain knowledge.
BEFORE:
Congratulations!!! You are skill level proficient and are ready to move on to more advanced topics.
AFTER:
Congratulations! You’ve passed this level, and are ready to move on to more advanced topics.
BEFORE:
Access role and skill-based learning paths in business and tech categories, get hands-on practice, study for a certification, and much more – all personalized for you.
AFTER:
Upgrade your career. Find the right learning path for you, based on your role and skills. Take part in hands-on practice, study for a certification, and much more – all personalized for you.
BEFORE:
(1st switch) Enable Q&A
Display the Q&A tab in the course player, and enable your learners to interact with it. When Q&A is on, learners can ask and answer questions in all courses for which Q&A is available. All learner questions and answers are visible to other learners.
(2nd switch) Allow Q&A to send email notifications (recommended)
If you allow Q&A to send notifications, learners may follow a course’s Q&A to receive email updates when questions and answers are posted, and admins will receive a daily report via email if questions or answers are flagged for abuse.
AFTER:
(1st switch) Enable Q&A
Display the Q&A tab in the course player. Learners can use Q&A to ask and answer questions, which are visible to other learners.
(2nd switch) Allow Q&A to send email notifications (recommended)
Learners can follow the Q&A for a course by receiving daily reports via email. Admins receive daily reports of any messages flagged as inappropriate.